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Creativity

New media encourages the 5 c's: communication, collaboration, community, creativity, and convergence. One of the most important distinctions between new and old media is the amount of creativity that new media permits. According to an article from the New York Times, many companies use new media as a tool to create new features. This is because new media offers many consumer insights that these companies may not already have. These corporations understand the importance of user generated innovation. It is inline with the cliche "the customer is always right". A company that has learned a lot from its users is Twitter. Two of its most popular features, the @ and the # weren't initially involved with the platform. However after taking insights that consumers created through the service, Twitter was able to add their most iconic features differentiating themselves from other social media services. New media encourages creativity and is creativity driven.


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